Thus spoke ZENITH CEO, Julien Tornare at ZENITH’s Baselworld 2019 kickoff press conference on March 20th to an audience of ZENITH partners, press, influencers, VIP guests, and friends of the brand including recording artist and producer, Swizz Beatz, and ZENITH Ambassador, pop-singer, Eason Chan.

The time had finally come. Excitement was in the air as a short video of the highly anticipated DEFY Inventor filled the screen and the audience’s senses. Produced as several hundred units and equipped with its own patented regulating organ, the DEFY Inventor represents an urban, industrial evolution of the highly acclaimed ten-piece limited edition DEFY Lab launched in 2017. With the experience and exhaustive testing of the latter, the Zenith manufacture was able to fine-tune and perfect the groundbreaking regulating organ, to the point of delivering even more unwavering precision and performance in the DEFY Inventor. Combining superlative technical performance with modern aesthetics, a sophisticated openworked construction and unprecedented materials such as Aeronith.
 

In a world premiere of another kind, Pop-Singer and ZENITH Ambassdor Eason Chan celebrated his first visit to Baselworld at the press conference with the launch of Defy Inventor. With the acclaimed artist’s unmistakable style and dedication to his craft, as well as his unmistakably youthful urban appeal, he perfectly embodies the Zenith DEFY attitude.

The press conference was also attended by loyal Friend of the Brand and DEFY partner Swizz Beatz, who joined the celebration and reaffirmed his passion for Zenith’s uniquely modernistic approach to watchmaking.