We Didn’t See This Coming. Baselworld And SIHH To Synchronize Dates Starting In 2020
The two major watch industry shows will synchronize dates starting in 2020.
Baselworld and SIHH have been in the news a lot these days. We’ve extensively covered a variety of changes, reorganizations, and departures. Today, some good news out of Switzerland. The two shows have entered into an agreement which moves both shows closer together on the calendar and moves back the start time to late April.
From the official release
From 2020, the Salon International de la Haute Horlogerie in Geneva (SIHH) and Baselworld in Basel, the two major events in the watch industry, will synchronize their calendars. In 2020, the SIHH will be held from 26 to 29 April in Geneva, followed immediately by Baselworld from 30 April to 5 May in Basel. The calendars have been synchronized until 2024.
The coinciding of these dates is good news for the whole industry. Until now, the SIHH took place in January, while Baselworld was held in March. This arrangement meant that the professionals, press, and clients shared by large watchmaking brands would have to travel to Switzerland twice in the space of just a few weeks. This calendar now coming closer together will be effective as of 2020 onwards.
Fabienne Lupo, President and Managing Director of the Fondation de la Haute Horlogerie, which organizes SIHH, stated: “Our two events have always been different, yet complementary. Resynching with Baselworld will further confirm Switzerland as the foremost destination for watchmaking in the world. This is something we welcome wholeheartedly, as it is in the interests of all.”
“Baselworld and the SIHH are working for the industry and its clients. We have sought dialogue with the SIHH and together have found a solution, which benefits visitors, the media, and the entire watchmaking industry enormously”, declared Michel Loris-Melikoff, Managing Director of Baselworld. “This partnership between the two most prominent exhibitions in the industry represents a major breakthrough for the future.”
A partnership that works for the industry
For visitors attending both events, and in particular those from other continents, these agreed dates will make their trips to Switzerland far easier. This important and essential breakthrough for the Swiss watchmaking industry is also welcomed by major players in the sector.
Created in 1991, the Salon International de la Haute Horlogerie (SIHH) focuses on Haute Horlogerie, and now welcomes 35 exhibiting Maisons, 17 of which are part of the “Carré des Horlogers”. Over time, SIHH has become an unmissable platform for communication and a meeting place for the international watchmaking community: professionals, journalists, the media, collectors, enthusiasts and connoisseurs of fine watchmaking.
For over 100 years, Baselworld has been The World Watch and Jewelry Show. Amongst its exhibitors are Rolex, Patek Philippe, LVMH and Chopard, alongside exhibitors who are world leaders in the domains of jewelry and precious stones, in addition to those of technical industries.